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Thriving In A Post-Sandy Business World With Seth Godin

October 16, 2013 by admin

By Katharine Friedman

     It has been nearly one year since Hurricane Sandy. For some small businesses, it has been a very long year, but there is always hope.
     The NJ Small Business Development Centers (NJSBDC) is a nationwide organization whose goal is to help small businesses grow. They have a center at Brookdale Community College, run by Jackeline Mejias-Fuertes.
     On Sept. 25, the NJSBDC and BCC hosted a town hall meeting with special guest speaker: Seth Godin. Godin is considered to be one of the greatest voices in marketing today, and he brought his insightful knowledge of business and marketing after Hurricane Sandy to Brookdale.
     Godin discusses the strategies of business: geography, location of business, commodity, say it and do it, and community coming together. Those three qualities, according to him, are what small business owners should use.
     He had many members of the audience laughing as he showed clips from familiar television shows and movies to demonstrate his point. For example, he showed the conveyer belt scene from the hit show “I Love Lucy” to show factory life.
     Godin showed how the market tends to attract the weird people, the ones who will buy a product because of the way it is advertised, such as buying the latest iPhone because of the ads. Godin also talked about leadership “To lead requires us to be vulnerable.”
     He ended the discussion with a Q&A from audience members, one man asking for a selfie picture with Godin. There were also some Brookdale students in attendance for the meeting.
     “It was phenomenal, lifechanging actually. I am in a business that does network marketing, and what he said is so true, so relevant to me and my demographic,”said Steven Beach, a 19-year-old, third-semester education major from Tinton Falls.

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